An award-winning shampoo for color treated hair that maximizes color vibrancy while strengthening hair with daily shampooing. This shampoo makes haircolor last longer and will protect it from harsh environmental conditions. Gently cleanses and strengthens. Repels UVA/UVB rays and other environmental aggressors and provides anti-fade protection to optimize color durability and retention. Keeps haircolor radiant with mirror-like shine.
How to use: Apply to wet hair. Massage into a lather. Rinse thoroughly. For best results, follow with Color Extend Conditioner.
